Ilene Moyher

Just Do It! Again and Again, Week After Week!

One of the keys to building a successful social media presence is frequency. If you’re planning to use blogging, Facebook, or Twitter for promoting products and/or services, you no doubt have lots of info to share with readers. These may include tips, wh... Read >

Using Social Media to Know Your Competition

Finding relevant, timely information on competitors is easier than ever before because of social media tools. Managers typically gain anecdotal competitive intelligence from tidbits they continually receive. Now, with the tools easily available today, ... Read >

Social Media Marketing for Brick & Mortar Businesses

Many owners of online businesses know that social media can be both beneficial and profitable to their company. But what about brick & mortar businesses? How can they reap the rewards of social media and use many of the readily-available free tools? Here ... Read >

How Social Media Benefits Companies

By: Ilene Moyher and Cynthia Cavoto Now that people regularly connect online in ways not even imagined 10 years ago, effective new tools have emerged for businesses to reach more customers. Social media websites including Facebook and Twitter are for m... Read >

Five Fab Tips For Eco-Organized Summer Fun

Summer has officially begun and the kids are out of school for the summer break. It's time to have some eco-organized summer fun! Did you know that a few simple steps will keep your household organized and stress-free so you can focus on fun family activi... Read >